A different sequence for every prospect, written by us
We write personal email and LinkedIn sequences for each prospect, built on the research that made them worth contacting, and send them in your name once a person has approved them.
Why it matters
Most outbound starts from one template and swaps in a first name. That works when everyone on a list should hear the same thing. It fails when each buyer has a different reason to care, which is most of the time in B2B. We write for that second case, one prospect at a time.
How we do it
Every step is done by our team, for one account at a time, around the same reason to reach out.
We start with why this person
Before the first line, we decide why we are reaching out: what changed at the company, what this person owns, and why your offer matters to them now. If there is no good reason, we don't write.
The whole sequence is personal, not one line
The angle, the wording, the order of channels and the follow-ups change from one prospect to the next. Personalisation is not a first name and an AI-written opener on top of the same campaign.
Email and LinkedIn as one conversation
We plan email and LinkedIn steps together, with sensible gaps between them, so the prospect experiences one thoughtful approach rather than two campaigns that don't know about each other.
A reply ends the automation
The moment a prospect replies, the remaining steps stop. Our team picks up the conversation with the research and every earlier message in front of them.
More of what we do
Research, outreach and replies are one job here, done by the same team.
Want this running for you?
A 30-minute call about your offer and your best customers. A written proposal after it, and the engine live in about two weeks.